Transform Your Business with E-Train Digital Consulting

Covering the fundamentals of taking a business online, what systems should be in place for different goals, and other knowledge required to establish a solid foundation for online efforts. 

General  Digital Marketing Skills

• Roles and functions of various entry-level marketing jobs
• Different digital marketing strategies for businesses and how to apply them
• A variety of practices and tools for increasing the awareness of a business 
• Discovering and understanding the needs of your customers
• Basic principles of Graphic Design
• Using Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Display Advertising to reach customers
• How to ensure the data safety of users and how to handle personally identifying information 
• Optimizing the checkout flow for customers 
• Common strategies for building customer loyalty
• Managing client relationships and measuring customer satisfaction 
• Steps to expanding a business internationally

E-commerce Skills 

• Ways to use digital marketing & E-commerce to attract and engage customers through various channels
• Methods to raise sales and customer loyalty 
• How to use products & services to peak customer interest 
• Selling products using popular platforms like Shopify 
• Monitoring & improving E-commerce store performance 
• Using data to update E-Commerce store 

Email Marketing Skills

• Planning & creating email marketing campaigns
• How to run and monitor email campaigns 
• Measuring and understanding the results of E-mail marketing campaigns
• Building and managing an effective mailing list 

Social Media Skills

• How to develop a social media strategy 
• Which social media platforms are appropriate and fit the needs of a business
• Managing a social media presence

Data and Analytics Skills

• Role of Key Performance Indicators (KPI's) and performance goals 
• How to use Google Analytics, Google Ads, and Similar tools to track the performance of a website and ad campaigns
• How to determine ROI and Return On Add Spending (ROAS) for a marketing project
• Creating, running, and analyzing results of advertising and A/B tests 
• Ways seasonality and trends affect an E-Commerce Business 

Certified 6/26/2021

Covered skills in discovering and analyzing competition. A set of skills necessary to adapt in the ever-changing digital landscape of digital marketing. 

Competitor Research Skills

• What competitor research is and why it is important to conduct
• Finding the most direct and relevant competitors
• How to build a strategy by observing competitor strengths and vulnerabilities 
• Ways to establish benchmarks for a brand based on competitors
• How to define competitor's top performing pages and what to learn from them 
• How to audit opposing audiences and the best ways to reach them 
• Assessing competitor strategies and performance across search engines, social media, and public relations. 
• Determining most direct competitors across various channels 

Years Certified - 2021,  2022

Covers the basics of marketing with content, what to look for when using content to market, and how to use content to accomplish business goals. 

Content Marketing Skills

• The basics of content marketing and the many uses for these goals
• How to use content to creatively promote products or services
• Defining the key players in on a  content marketing team
• Different objectives for content marketing and content that is best fit for these objectives
• How to search for and identify industry competitors and ways to adjust content marketing accordingly
• Identifying a target audience and tailoring content for this audience 
• Ways to analyze the quality and relevancy of content 
• Processes for coming up with content an audience enjoys
• Creating and implementing a content calendar 
• How to create content based on user pain points and values
• Optimizing content for search engines
• Developing a distribution approach for your content 
• Measuring performance of content and determining if content was worthwhile 
• Ways to repurpose and reuse existing content 
• Methods for making content linkable and lead generating content

Years Certified - 2021, 2022

Taught how to incorporate digital marketing into the business strategy of small and medium businesses, and how to determine the right digital marketing mix for a business. 

Skills for SMB Digital Marketing 

• What digital marketing consists of and why a business should incorporate it
• The basics of a website and the role it plays in the success of a business
• How to use E-mail marketing to generate website traffic
• Ways to increase the search engine rank of a business with Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
• Using Pay-Per-Click advertising to grow a business
• Ways to retarget customers and bring them back
• How to use display advertising to build brand awareness and increase web traffic 
• Running ads on social media 
• Ways to analyze competitors
• Finding the right digital marketing mix for a business

Years Certified - 2021, 2022

Taught the importance of keyword research on all platforms, and how to conduct research.

Keyword Research Skills

• What keyword research is and the importance behind it
•  How to conduct keyword research while keeping business goals and potential customers in mind
• Different intents behind a search query and the corresponding types of search results
• Ways to build a list of potential keywords
• Using the SEMrush Keyword Research tool 
• How to determine what is important during keyword research 
• Creating content based on keyword research 

Years Certified - 2021, 2022

Taught what Search Engine Optimization (SEO) content is, how content affects SEO, and strategies to improve SEO.

Role Of Content Skills

• A basic understanding of what SEO content is and the purpose of it
• Key factors to focus on in order to improve SEO strategy 
• Basic concepts and principles of EAT
• The effect the variety of content has on SEO strategy
• How volume of content affects visibility 
• Why user needs are important to digital marketing campaigns 
• How user needs are important to digital marketing campaigns 
• How the needs of users affects content
• Mechanics and strategy behind link creation 
• How link strategies can improve search rankings
• Signals used by Google to determine the quality of content 
• How to conduct a backlink analysis 
• Methods for developing a content strategy to improve content and backlinks 
• Recognizing what is making content link worthy
• Which links are the best to get 
• Why the relevance of links is important to SEO
• What "informational" content is and the importance of it
• The difference between content hubs and blogs 
• Identifying the best places for content 
• How search engines prioritize information for ranking & indexing content 
• Ways search engines prioritize information for ranking and indexing content. 

Years Certified - 2021, 2022

Covered a variety of aspects related to using social media for a business, and what is needed to grow the following of a business on social media. 

Social Media Marketing Fundamental Skills

• The basics of social media marketing 
• How to create content plans
• The best ways to use text based social platforms 
• Great uses for social media platforms 
• The differences in the algorithms of various social platforms
• How to create long-lasting relationships with users
• Crafting social media strategies that benefit a business

Years Earned - 2021 *No Longer Offered